According to the French Federation of e-commerce and distance selling (FEVAD), marketplaces, both B2B and B2C, saw their sales increase by more than 44% in 2021. This figure illustrates the rising importance of the economic model proposed by this digital structure. So this what you need to know about the B2B marketplace...

B2B Marketplace: what is it all about?

The B2B marketplace is a digital structure bringing together companies in the same place. This configuration makes it easier for them to trade with each other, that is, to buy and sell wholesale products. Most of the time, businesses are linked through intermediaries. They act as brokers and advisers, so that offers correspond to demands.

Unlike the B2C marketplace, the B2B version:

  • Suits for professionals such as distributors, wholesalers, etc. ;
  • Allows you to purchase products in bulk;
  • Offers products requiring special handling, packaging, etc.

This concept is set to develop and flourish in the years to come. So much so that specialists are forecasting a global revenue growth of around $14 billion by 2027, up from $7.6 billion in 2020.

marketplace B2B