Digital Marketing

What does the chatbot mean? Also known as a conversational agent, the chatbot is actually a program designed to simulate a chat conversation with the user in a very natural way. Whatever the field of activity of the company and service that you are, nowadays, chatbots became increasingly popular. Many major brands, such as SNCF or Ikea, have chosen this technology to best meet their customers’ needs.

When you think of online marketing tools, Google AdWords is often the first thing that comes to your mind. Same as Facebook ads, the goal of an AdWords campaign is to earn money, and not throw it away. We will focus our article on search engine advertising. This way of promoting your products online is surely the best known but also the most profitable when you master the art of campaigns on AdWords.

In France in 2016, 80% of 25-39 year olds and 40% of 40-59 year olds were on social networks. A significant number, especially for those who are looking for new clients. Nowadays, your marketing strategy and/or your communication strategy must include B2B social networks. We explain you why and give you a social networks list.

The Social Media Manager is one of the new jobs born with the creation of social networks and their increase in popularity. The Social Media Manager is responsible for the company’s social networks. He defines the company’s strategy on this new media and also the way this strategy is going to be implemented. 

L’essor de la vente en ligne ne touche pas que les particuliers et Internet dispose de nombreuses offres pour les entreprises. Pour concurrencer ces dernières et démarquer votre espace de vente digitale, vous devez choisir les bons outils pour un accompagnement solide et tangible durant votre transformation digitale vers l’e-commerce B2B.