Digital Marketing

Consent Mode V2 Google is at the forefront of debate, especially since, by March 6, 2024, its implementation will become mandatory for all data collection intended for audience building or digital marketing with Google's advertising services.

With V2, the main new features include the introduction of two new consent signals, ad_user_data and ad_personalization, as well as a revision of the URL schema for transmitting consent states to Google services.

What is AI Marketing ?

AI Marketing, or Artificial Intelligence in Marketing, represents the integration of AI technologies within marketing strategies. This revolutionary approach optimizes marketing efforts by leveraging massive data analysis and machine learning. Unlike traditional methods, AI in Marketing can process and analyze a much larger amount of data than a human could ever accomplish, resulting in more accurate and faster results.

What is a HubSpot Inbound Marketing agency?

A HubSpot Inbound Marketing agency is a company specialized in implementing digital marketing and lead generation strategies using the HubSpot platform. This platform is a comprehensive customer relationship management (CRM) tool that integrates copywriting and marketing content, marketing automation, e-mail marketing and social network management.

What is a Certified HubSpot Agency?

Universal Analytics will become obsolete as of July 1, 2023, when third-party cookies will also disappear, making way for Google Analytics 4 (GA4).

The migration to Google Analytics 4 is a major challenge for companies wishing to take advantage of the new features and improve their traffic analysis. With this new version, you will benefit from more accurate audience measurement and a customizable dashboard to optimize your conversions. 

Research conducted by the Toluna Harris Interactive Institute for Fevad has revealed that the majority of French people believe that e-commerce is a way to save time. E-commerce has emerged as the preferred solution for consumers, and this survey tells us that it saves them time and that they also see it as a way to connect with others.

Content writing in 2023 is more important than ever. Consumers are becoming more demanding about the content they read and watch. To meet these demands, brands must provide content that is both informative and entertaining. This means that in 2023, content writing will need to be more strategic and focused than ever. To be relevant and stand out, brands will need to work with professional writers who can create content that meets readers' needs.

Web content creation is a digital profession! As a creative process and in the same way as site design, it is a powerful communication tool, serving the user experience and engagement. Despite the surge of AI in the world of digital marketing, writing texts, posts, etc. for the internet requires the knowledge and relevant application of specific and sharp techniques.

In a press release published on November 22, 2022, the FEVAD (Federation of e-commerce and distance selling) announced the color: in the 3rd quarter of 2022, sales on the Internet have approached 36 billion euros, with a growth rate of + 16.8%. E-commerce is therefore far from being relegated to the background, on the contrary. What will it look like in 2023? What are the trends to watch and adopt in the coming months? Here are the specialists' recommendations.
 

Internet users only want to find information that actually addresses their questions when they conduct a Google search. But up until this point, the accuracy of this information was frequently questioned.

In a qualitative approach, in order to prioritize relevant and original content to the detriment of pages created solely to obtain good results in search engines, the Mountain View firm has updated Helpful Content.