Digital Marketing

The basic characteristics of a B2B marketplace cms are the same as those of a B2C online sales platform. This marketplace by professionals for professionals is a solid commercial tool when implemented in the right conditions and with clear and defined objectives. Here are some pointers for building a successful B2B marketplace.

The compilation of measures or metrics, such as the number of visitors, the most viewed pages, the most used type of device (computer, telephone, tablet, etc.), are interesting data to obtain and analyze if you have an Internet site.

To extract and study this information, there are analysis tools - the best known being Google Analytics and others such as Semrush or Matomo.

The B2B marketplace includes certain features that are often more complex than those of the B2C marketplace; because of the practices and specificities of purchases and professional exchanges.

A B2B e-commerce site must incorporate various multivendor usability features, such as bulk ordering, custom pricing, and checkout workflows.

If you want to make more sales, why not launch a BtoB marketplace that is unique to your business identity and can complement your business on your physical outlets?

An increase in revenue 5 times faster than previous levels is the profit scale that B2B e-commerce businesses can expect. This is a booming industry, with strong growth potential.

The benefits of B2B e-commerce are numerous. Let's talk about them !

B2B marketplace statistics speak volumes

Vous souhaitez établir votre plan de budget marketing mais vous ne savez pas comment vous y prendre pour changer la stratégie de votre entreprise ? Vous souhaitez simplement revoir votre budget de marketing voir même planifier un nouveau budget pour un nouveau projet marketing ? Vous avez tout à fait raison car beaucoup de spécialistes pensent comme vous .

The Page Experience update takes effect from May 2021. In particular, Google will integrate the Core Web Vitals, 3 indicators that measure the performance of web page loading. What will be the changes in the user experience?

At the beginning of this year we all have new goals and new resolutions in mind. Among our resolutions for 2020: to enjoy the beautiful beaches of Mauritius and Madagascar. And above all to open our new offices in Paris!

The end of 2019 was marked by the invasion of personal assistants into homes with the increase of voice searches. But also the much-anticipated 5G and its promise of faster Web access. This new year will surely be decisive for many companies.

Esokia Web Agency is currently working with 60 developpers in Mauritius Island and 10 devloppers in Serbia for Web Agencies and for French and International companies. Esokia is experts in web programming (PHP-MySQL, Drupal, Joomla, Magento...) and mobile (Iphone/Ipad/Android apps), webdesign and webmarketing (essentially in SEO).

What does the chatbot mean? Also known as a conversational agent, the chatbot is actually a program designed to simulate a chat conversation with the user in a very natural way. Whatever the field of activity of the company and service that you are, nowadays, chatbots became increasingly popular. Many major brands, such as SNCF or Ikea, have chosen this technology to best meet their customers’ needs.

When you think of online marketing tools, Google AdWords is often the first thing that comes to your mind. Same as Facebook ads, the goal of an AdWords campaign is to earn money, and not throw it away. We will focus our article on search engine advertising. This way of promoting your products online is surely the best known but also the most profitable when you master the art of campaigns on AdWords.