SEO

Universal Analytics will become obsolete as of July 1, 2023, when third-party cookies will also disappear, making way for Google Analytics 4 (GA4).

The migration to Google Analytics 4 is a major challenge for companies wishing to take advantage of the new features and improve their traffic analysis. With this new version, you will benefit from more accurate audience measurement and a customizable dashboard to optimize your conversions. 

Content writing in 2023 is more important than ever. Consumers are becoming more demanding about the content they read and watch. To meet these demands, brands must provide content that is both informative and entertaining. This means that in 2023, content writing will need to be more strategic and focused than ever. To be relevant and stand out, brands will need to work with professional writers who can create content that meets readers' needs.

Web content creation is a digital profession! As a creative process and in the same way as site design, it is a powerful communication tool, serving the user experience and engagement. Despite the surge of AI in the world of digital marketing, writing texts, posts, etc. for the internet requires the knowledge and relevant application of specific and sharp techniques.

Internet users only want to find information that actually addresses their questions when they conduct a Google search. But up until this point, the accuracy of this information was frequently questioned.

In a qualitative approach, in order to prioritize relevant and original content to the detriment of pages created solely to obtain good results in search engines, the Mountain View firm has updated Helpful Content.

The compilation of measures or metrics, such as the number of visitors, the most viewed pages, the most used type of device (computer, telephone, tablet, etc.), are interesting data to obtain and analyze if you have an Internet site.

To extract and study this information, there are analysis tools - the best known being Google Analytics and others such as Semrush or Matomo.

A great moment, even though it may be stressful, the launch of a website is an event important enough for the company to devote time and resources to it. Whether it’s the result of a redesign or a development in every sense of the word, a new website requires a precise advertising and promotion strategy - prepared in advance, by people with all the skills in the field. Here are the steps to follow to succeed!

The Page Experience update takes effect from May 2021. In particular, Google will integrate the Core Web Vitals, 3 indicators that measure the performance of web page loading. What will be the changes in the user experience?

The homepage of your e-commerce site is one of the most important pages and is the point of arrival for a large part of your traffic. It is therefore essential that your visitors have a good (and strong) first impression as soon as they arrive while encouraging a well- defined action. Actually, visitors will spend 10 to 20 seconds on your homepage, that’s why it is important that it is as optimized as much as possible so as not to lose its visitors.

Esokia co-founder partner of Semergi agency.
 
By creating Semergi with the Playnet Interactive agency specializing in SEA, Esokia was able to take stock of the challenges of optimizing e-commerce sites to maximize their conversion rate.